Dodo Play is a mobile-first micro-drama OTT platform built for the swipe generation — 1–3 minute vertical episodes, binge-worthy 30–80 episode seasons, regional languages, and a content partnership model designed to turn great stories into hit shows.
Micro-drama is one of the fastest-growing mobile entertainment formats in the world — short, cliffhanger-driven episodes designed for the way people actually watch on their phones today. Dodo Play is engineered end-to-end around this loop:
A full consumer OTT experience — discovery, playback, monetisation and personalisation — designed specifically for short-form serialised drama.
Real interface design from the app currently in development — built for fast, immersive, thumb-first viewing.
After years apart, they meet again by chance. Old feelings start to resurface as secrets from the past threaten…
A diversified monetisation model — not dependent on a single revenue line — built to scale with content volume and audience growth.
Weekly, monthly, quarterly & annual plans with free-trial conversion funnels.
Pre-roll, mid-roll, rewarded video & native placements on the free tier.
Flexible micro-purchases for viewers who want à la carte unlocks.
In-story sponsorships & branded content collaborations.
Cross-platform, telecom & smart-TV distribution deals.
Planned revenue mix — indicative targets, subject to market testing and audience data post-launch.
| Tier | Strategy | Approx. Target Budget |
|---|---|---|
| Tier A | Premium / celebrity-led, high production value | ₹15–30L per show |
| Tier B | Standard micro-drama series | ₹5–12L per show |
| Tier C | AI-assisted / emerging creator projects | ₹1.5–5L per show |
Planning targets, not fixed quotations — actual budgets depend on cast, location, house and rights structure.
We're building our founding content library now — and inviting production houses, independent directors, writers and studios from India and around the world to partner with Dodo Play ahead of our December 2026 launch.
Finished shows, scripts or co-productions in any language — our dubbing & subtitling pipeline takes one story worldwide.
Choose fixed licensing, revenue share, or a minimum guarantee — structured around your risk appetite.
AI-assisted short-clip generation turns every show into 10–30 social-ready promos for Reels, Shorts & more.
Regional dubbing lets a single production monetise across 5+ Indian languages and beyond.
Lean episode formats and streamlined workflows built for rapid greenlight-to-release cycles.
Dashboard-based performance & revenue visibility for every partner show on the platform.
Deliver a finished show — we pay a flat licence fee for defined digital rights and territory.
e.g. ₹2–10L per series, based on quality & exclusivityLow or no upfront cost — earn an ongoing share of the revenue your show generates on-platform.
e.g. up to 70% platform / 30% creator, negotiableAn upfront guarantee plus a performance-based revenue share once your show earns beyond it.
e.g. ₹3L MG + 20% revenue shareWe fully finance production — you get a guaranteed production fee plus performance incentives.
Best for exclusive, first-look IP partnershipsIllustrative starting points for discussion — final commercials are tailored per show, genre, exclusivity, territory and language rights.
A phased language rollout designed to build deep regional libraries before expanding internationally.
Dodo Play goes live globally on Android & iOS with our founding content library.
Expansion across Kannada, Telugu, Tamil & Malayalam content libraries.
300+ shows, AI-assisted production & marketing at scale.
Reaching the global Indian diaspora across the Gulf, UK & US.
Producers, directors, writers, dubbing studios and distributors — we'd love to hear from you.